Purpose is what drives leaders to move from being dreamers to living the dream. It is the kind of excellence that produces growth and, ultimately, brand affinity. Our purpose is to illuminate your brand story so you can live your purpose brilliantly. You are the reason we get up every morning, overdose on coffee and go to work. We strive to make your brand story shine with your company's growth being the natural result of people's engagement in your story.
We don't just make your story look awesome, we believe that purposeful existence is the key to effective communication. We use both analytical left brain and our creative right brain because they are not opposing forces here. They are powerful, complimentary forces where strategy and aesthetics meet, and where business and art are united. This harmony of contrasting principles is the key ingredient we use to effectively unfold your brand story.
We think of ourselves as members of many different teams, one of which could be yours. We are here to bring your story to life because we have your best interest at heart. Our desire is to collaborate and share our expertise so you can shine bright. You educate us on your business, and we will effectively tell your brand story. So expect to have good, insightful conversations, probably over coffee. Expect us to become one of your biggest fans. Expect to have fun.
Much like exotic coffee beans, Lydia's roots were grown in the rich volcanic soil of
Java, an island of Indonesia. She was 11 years old when her family dug up those
roots and replanted them in United States soil to be cultivated and transformed
from a rice junkie to a mac and cheese connoisseur. She was a nerd when she was a
kid, and she still is. As Lydia grew up, she developed her analytical left brain with a
degree in accounting and her creative right brain with a degree in graphic design.
Being creative and business minded makes Lydia a lethal branding ninja. Her 10+
years of experience as a creative director, photographer and graphic designer is only
one chapter in her story of establishing a unique harmony between her left and her
right brain. It was these complimentary forces that crafted a career where strategy
and aesthetics meet, and where business and art are united.
From her big move as child and into her adult life, she is not afraid to dream big and
use art - her true passion - as an expression for herself and her clients. She is
passionate about living out her purpose by inspiring and helping others to live
brilliantly.
